Content Guidelines for Posts on MLML Website Goal : To outline desired content and format of different types of posts Target Audience : Front Desk, Social Media, IT, WAG Review: No formal review of posts → please proofread carefully Types of posts covered: Press coverage Posted by Front Desk or Social Media Events Posted by Front Desk Public seminars Posted by Front Desk or HelpDesk Defense seminars Posted by Front Desk Content Guidelines Use an existing post or a post template from the WordPress Resources webpage To learn how to use an existing post or template follow these instructions Writing for the general public, not MLML community 5 Tips for Creating Posts All posts must follow these guidelines: Have a minimum of one photo  (make sure you have permission) If a photo is not provided use: A photo of the speaker or MLML personnel involved A picture of the journal the article is published in Relevant embedded video is encouraged Set a "featured image" Add links where possible Hyperlink all MLML personnel to their pages on the website If you mention a lab, hyperlink to that lab Hyperlink to original article if appropriate Add tags : faculty names, subject matter, MLML lab, etc. Change the url ending (default is title of post with dashes) E.g. for a seminar speaker, you can change the url to be firstname-lastname-seminar   Additional guidelines based off type of Post: Press/Achievement posts: Catchy title relevant to article or achievement Good → MLML professor creates only land based seaweed business in the USA Bad → MLML’s new aquaculture facility in The Californian Catchy one-line description that can be on front page with links to key player and/or article Summary of article (150-250 words) Provide some details about the article or achievement Provide information so the general public can understand even if they do not click on the article link Include links to labs and faculty involved Properly cite source material Example:   Event Posts: Title should be in the following format: "Title of Talk/Event - Month DD, YYYY" Add post to "Upcoming Events" category After the event, change the category to "Events" Example: Seminar Posts: The Visiting Scientist collects information about the speakers and adds them to a  google sheet schedule  and a google drive folder   Use previous Seminar posts as a template Content to include Talk title  is title of post: "Title of Talk - Month DD" At the top of each page include: Presenter name, position title, university or institution affiliation Moss Landing Marine Labs Seminar Series - Month DD, YYYY Hosted by the xxx Lab (link this to the lab's webpage) MLML Seminar Room, 4pm (or Watch it Live  here !) <- only if they agree to be publicly streamed Open to the public ~ More info coming soon!~  (until you receive the abstract and more info) Brief talk abstract (~100-200 words) Link to speakers website DO NOT include post date (confusing with two dates) Put post in "Upcoming Seminars" category After seminar, change the category to "Seminars" Create the last seminar's post first - this way they display in chronological order Example:   Thesis Defense posts: Front desk will request talk title, abstract, and photos 2-3 weeks before a thesis defense Content to include: Post title : "Thesis Defense by [NAME] - Month DD" At the top of each page include: Talk title Presenter name Lab affiliation (link to lab's webpage) Date and Time MLML Seminar Room (or Watch it Live  here !) <- only if they agree to be publicly streamed ~ More info coming soon!~  (until you receive the abstract and more info) Brief talk abstract (~100-200 words) DO NOT include post date (confusing with 2 dates) Put post in "Upcoming Thesis Defenses" category After defense, add to "Thesis Defenses" category Note: having a website post is not a requirement; the students are busy and likely stressed about the talk, so don’t bombard them with emails to send info. Example: