Content Guidelines for Press and Event Posts

Goal: To outline desired content and format of press coverage and event posts
Target Audience: Front Desk, Social Media, IT, WAG
Review: No formal review of posts → please proofread carefully

Types of posts covered:

• Press coverage
  • Posted by Front Desk or Social Media
• Public seminars
  • Posted by Front Desk or HelpDesk
• Defense seminars
  • Posted by Front Desk

Some generalities for all post types:

• Include who posted (‘by’ line)
• Remember writing for general public, not MLML community
• Relevant embedded video is encouraged
• Obtain permission for use of media
• Titles should stay relevant
• i.e. Upcoming Thesis defense will become outdated - if you use title like this, must change once it is past.

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Content guidelines

Press/Achievement posts:

• • Catchy title relevant to article or achievement
    • Good → MLML professor creates only land based seaweed business in the USA.  
    • Bad → MLML’s new aquaculture facility in The Californian
  • Catchy one-line description that can be on front page with links to key player and/or article
  • Summary of article (150-250 words)
    • Provide some details about the article or achievement → possibly include relevant quote
    • Provide enough information so that the general public can understand even if they do not click on article link
    • Include links to labs and faculty involved.
    • Properly cite source material
  • A minimum of one photo with captions.
  • Date posted
  • Links to related posts/coverage?

Example:

 

Seminar posts:

• • Visiting scientist should request title, talk abstract, and photos and add to Website Post Worksheet
  • Content to include
    • Talk title
    • Minimum of one photo with caption
    • Presenter name, position title, university or institution affiliation
    • Date and Time (Usually Thursdays at 4 pm)
    • Location (Moss Landing Marine Labs Seminar Room)
    • Open to the public (or not in rare instances)
    • Brief talk abstract (~100-200 words)
    • Link to speakers web site
    • DO NOT include post date (confusing with two dates)

•  

Example:

 

Defense seminar posts:

• • Front desk will request talk title, talk abstract and some photos ~ 2-3 weeks before a thesis defense
    • Content to include:
      • Talk title
      • Minimum of one photo with caption
      • Presenter name, lab affiliation?
      • Date and Time
      • Location (Moss Landing Marine Labs Seminar Room)
      • Open to the public
      • Brief talk abstract (~100-200 words)
      • DO NOT include post date (confusing with 2 dates)

Example: