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Content Guidelines for Press and Event Posts

Goal: To outline desired content and format of press coverage and event posts
Target Audience: Front Desk, Social Media, IT, WAG
Review: No formal review of posts → please proofread carefully

Types of posts covered:
  • Press coverage
    • Posted by Front Desk or Social Media
  • Public seminars
    • Posted by Front Desk or HelpDesk
  • Defense seminars
    • Posted by Front Desk
Some generalities for all post types:
  • Include who posted (‘by’ line)
  • Remember writing for general public, not MLML community
  • Relevant embedded video is encouraged
  • Obtain permission for use of media
  • Titles should stay relevant
    • i.e. Upcoming Thesis defense will become outdated - if you use title like this, must change once it is past.

Content guidelines

Press/Achievement posts:
    • Catchy title relevant to article or achievement
      • Good → MLML professor creates only land based seaweed business in the USA.  
      • Bad → MLML’s new aquaculture facility in The Californian
    • Catchy one-line description that can be on front page with links to key player and/or article
    • Summary of article (150-250 words)
      • Provide some details about the article or achievement → possibly include relevant quote
      • Provide enough information so that the general public can understand even if they do not click on article link
      • Include links to labs and faculty involved.
      • Properly cite source material
    • A minimum of one photo with captions.
    • Date posted
    • Links to related posts/coverage?

Example:

Screen-Shot-2019-04-05-at-9.50.38-AM.png

 

Seminar posts:
    • Visiting scientist should request title, talk abstract, and photos and add to Website Post Worksheet
    • Content to include
      • Talk title
      • Minimum of one photo with caption
      • Presenter name, position title, university or institution affiliation
      • Date and Time (Usually Thursdays at 4 pm)
      • Location (Moss Landing Marine Labs Seminar Room)
      • Open to the public (or not in rare instances)
      • Brief talk abstract (~100-200 words)
      • Link to speakers web site
      • DO NOT include post date (confusing with two dates)
  •  

Example:

Screen-Shot-2019-04-05-at-9.54.58-AM.png

 

Defense seminar posts:
    • Front desk will request talk title, talk abstract and some photos ~ 2-3 weeks before a thesis defense
      • Content to include:
        • Talk title
        • Minimum of one photo with caption
        • Presenter name, lab affiliation?
        • Date and Time
        • Location (Moss Landing Marine Labs Seminar Room)
        • Open to the public
        • Brief talk abstract (~100-200 words)
        • DO NOT include post date (confusing with 2 dates)

    Example:

    Screen-Shot-2019-04-05-at-9.58.07-AM.png