Content Guidelines for Posts on MLML Website

Goal: To outline desired content and format of different types of posts
Target Audience: Front Desk, Social Media, IT, WAG
Review: No formal review of posts → please proofread carefully

Types of posts covered:
  • Press coverage
    • Posted by Front Desk or Social Media
  • Events
    • Posted by Front Desk
  • Public seminars
    • Posted by Front Desk or HelpDesk
  • Defense seminars
    • Posted by Front Desk

Content Guidelines

All posts must follow these guidelines:
  • Have a minimum of one photo (make sure you have permission)
    • If a photo is not provided use:
      • A photo of the speaker or MLML personnel involved
      • A picture of the journal the article is published in
    • Relevant embedded video is encouraged
  • Set a "featured image"
  • Add links where possible
    • Hyperlink all MLML personnel to their pages on the website
    • If you mention a lab, hyperlink to that lab
    • Hyperlink to original article if appropriate
  • Add tags: faculty names, subject matter, MLML lab, etc.
  • Change the url ending (default is title of post with dashes)
    • E.g. for a seminar speaker, you can change the url to be firstname-lastname-seminar
Additional guidelines based off type of Post:
Press/Achievement posts:
    • Catchy title relevant to article or achievement
      • Good → MLML professor creates only land based seaweed business in the USA  
      • Bad → MLML’s new aquaculture facility in The Californian
    • Catchy one-line description that can be on front page with links to key player and/or article
    • Summary of article (150-250 words)
      • Provide some details about the article or achievement
      • Provide information so the general public can understand even if they do not click on the article link
      • Include links to labs and faculty involved
      • Properly cite source material




Event Posts:
    • Title should be in the following format:
      • "Title of Talk/Event - Month DD, YYYY"
    • Add post to "Upcoming Events" category
      • After the event, change the category to "Events"



Seminar Posts:
    • The Visiting Scientist collects information about the speakers and adds them to a google sheet schedule and a google drive folder 
    • Use previous Seminar posts as a template
    • Content to include
      • Talk title is title of post: "Title of Talk - Month DD"
      • At the top of each page include: 
        • Presenter name, position title, university or institution affiliation
        • Moss Landing Marine Labs Seminar Series - Month DD, YYYY
        • Hosted by the xxx Lab (link this to the lab's webpage)
        • MLML Seminar Room, 4pm
        • (or Watch it Live here!) <- only if they agree to be publicly streamed
        • Open to the public
        • ~More info coming soon!~ (until you receive the abstract and more info)
      • Brief talk abstract (~100-200 words)
      • Link to speakers website
      • DO NOT include post date (confusing with two dates)
    • Put post in "Upcoming Seminars" category
      • After seminar, change the category to "Seminars"
      • Create the last seminar's post first - this way they display in chronological order




Thesis Defense posts:
    • Front desk will request talk title, abstract, and photos 2-3 weeks before a thesis defense
    • Content to include:
      • Post title: "Thesis Defense by [NAME] - Month DD"
      • At the top of each page include:
        • Talk title
        • Presenter name
        • Lab affiliation (link to lab's webpage)
        • Date and Time
        • MLML Seminar Room
        • (or Watch it Live here!) <- only if they agree to be publicly streamed
        • ~More info coming soon!~ (until you receive the abstract and more info)
      • Brief talk abstract (~100-200 words)
      • DO NOT include post date (confusing with 2 dates)
    • Put post in "Upcoming Thesis Defenses" category
      • After defense, add to "Thesis Defenses" category
    • Note: having a website post is not a requirement; the students are busy and likely stressed about the talk, so don’t bombard them with emails to send info.