Content Guidelines for Posts on MLML Website

Goal: To outline desired content and format of pressdifferent coveragetypes and eventof posts
Target Audience: Front Desk, Social Media, IT, WAG
Review: No formal review of posts → please proofread carefully

Types of posts covered:

• Press coverage 
  • Posted by Front Desk or Social Media
• Events
  • Posted by Front Desk
• Public seminars
  • Posted by Front Desk or HelpDesk
• Defense seminars
  • Posted by Front Desk

Some generalities for all post types:

• Include who posted (‘by’ line)
• Can use previous post as template or a post template from the WordPress Resources webpage
  • To learn how to use a previous post or template use these instructions
• Remember writing for general public, not MLML community
• Relevant embedded video is encouraged
• Obtain permission for use of media
• Titles should stay relevant
• i.e. Upcoming Thesis defense will become outdated - if you use title like this, you must change it once it is past.

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Content Guidelines

All posts must follow these guidelines in addition to their specific guidelines:

• Have a minimum of one photo
  
  • If a photo is not provided use:

• A photo of the speaker or MLML personnel involved
• A picture of the journal the article is published in

Set a "featured image"

Add links where possible

• Hyperlink all MLML personnel names to their pages on the website
• If you mention a lab, link to that lab
• Link to original article if appropriate

Add tags: faculty names, subject matter, MLML lab, etc.

Change the url ending (default is title of post with dashes)

• E.g. for a seminar speaker, you can change the url to be firstname-lastname-seminar

 

Additional guidelines based off type of Post:

Press/Achievement posts:

• • Catchy title relevant to article or achievement
    • Good → MLML professor creates only land based seaweed business in the USA. USA  
    • Bad → MLML’s new aquaculture facility in The Californian
  • Catchy one-line description that can be on front page with links to key player and/or article
  • Summary of article (150-250 words)
    • Provide some details about the article or achievement → possibly include relevant quote
    • Provide enough information so that the general public can understand even if they do not click on article link
    • Include links to labs and faculty involved.involved
    • Properly cite source material
  • A minimum of one photo with captions.
  • Date posted
  • Links to related posts/coverage?

Example:

 

Event Posts:

• • Title should be in the following format:
    • "Title of Talk/Event - Month DD, YYYY"
  • Add post to "Upcoming Events" category
    • After the event, change the category to "Events"

Example:

Seminar posts:Posts:

• • Visiting scientist should request title, talk abstract, and photos and add to Website Post Worksheet
  • Content to include
    • Talk title is title of post: "Title of Talk - Month DD, YYYY"
    • Minimum At the top of oneeach photopage withinclude: caption
    • Presenter name, position title, university or institution affiliation
    • Date and Time (Usually Thursdays at 4 pm)
    • Location (Moss Landing Marine Labs Seminar Room)Series - Month day, year
    • Hosted by the xxx Lab (link this to the lab's webpage)
    • MLML Seminar Room, 4pm
    • (or Watch it Live here!) <- only if they agree to be publicly streamed
    • Open to the public (or not in rare instances)
    • ~More info coming soon!~ (until you receive the abstract and more info)
    • Brief talk abstract (~100-200 words)
    • Link to speakers web sitewebsite
    • DO NOT include post date (confusing with two dates)
  • Put post in "Upcoming Seminars" category
    • After seminar, change the category to "Seminars"
  •  

  Example:

  

   

  Defense seminar posts:

  • • Front desk will request talk title, talk abstract and some photos ~ 2-3 weeks before a thesis defense
      • Can send them a previous defense post as an example 
    • Content to include:
      • Talk title is title of post: "Title of Talk - Month DD, YYYY"
      • Minimum At the top of oneeach photopage withinclude: caption
      • Presenter name, lab affiliation?affiliation (link to lab's webpage)
      • Date and Time 
      • Location (Moss Landing Marine LabsMLML Seminar Room)Room
      • (or Watch it Live here!) <- only if they agree to be publicly streamed
      • Open to the public 
      • ~More info coming soon!~ (until you receive the abstract and more info)
      • Brief talk abstract (~100-200 words)
      • DO NOT include post date (confusing with 2 dates)
    • Put post in "Upcoming Thesis Defenses" category
      • After defense, add to "Thesis Defenses" category
    • Note: having a website post is not a requirement; the students are probably fairly busy and stressed out about the talk, so don’t bombard them with emails nagging them to send the info.

  Example: