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Content Guidelines for Posts on MLML Website

Goal: To outline desired content and format of different types of posts
Target Audience: Front Desk, Social Media, IT, WAG
Review: No formal review of posts → please proofread carefully

Types of posts covered:
  • Press coverage
    • Posted by Front Desk or Social Media
  • Events
    • Posted by Front Desk
  • Public seminars
    • Posted by Front Desk or HelpDesk
  • Defense seminars
    • Posted by Front Desk

Content Guidelines

  • Use a previous post as template or a post template from the WordPress Resources webpage
    • To learn how to use a previous post or template use these instructions
  • Remember writing for general public, not MLML community
All posts must follow these guidelines in addition to their specific guidelines:
  • Include who posted (‘by’ line)
  • Have a minimum of one photo (make sure you have permission to use the media you post)
    • If a photo is not provided use:
      • A photo of the speaker or MLML personnel involved
      • A picture of the journal the article is published in
    • Relevant embedded video is encouraged
  • Set a "featured image"
  • Add links where possible
    • Hyperlink all MLML personnel names to their pages on the website
    • If you mention a lab, link to that lab
    • Link to original article if appropriate
  • Add tags: faculty names, subject matter, MLML lab, etc.
  • Change the url ending (default is title of post with dashes)
    • E.g. for a seminar speaker, you can change the url to be firstname-lastname-seminar
 
Additional guidelines based off type of Post:
Press/Achievement posts:
    • Catchy title relevant to article or achievement
      • Good → MLML professor creates only land based seaweed business in the USA  
      • Bad → MLML’s new aquaculture facility in The Californian
    • Catchy one-line description that can be on front page with links to key player and/or article
    • Summary of article (150-250 words)
      • Provide some details about the article or achievement → possibly include relevant quote
      • Provide enough information so that the general public can understand even if they do not click on article link
      • Include links to labs and faculty involved
      • Properly cite source material

Example:

Screen-Shot-2019-04-05-at-9.50.38-AM.png

 

Event Posts:
    • Title should be in the following format:
      • "Title of Talk/Event - Month DD, YYYY"
    • Add post to "Upcoming Events" category
      • After the event, change the category to "Events"

Example:

Screen-Shot-2019-06-28-at-4.51.37-PM.png

Seminar Posts:
    • Visiting scientist should request title, talk abstract, and photos and add to Website Post Worksheet
    • Content to include
      • Talk title is title of post: "Title of Talk - Month DD, YYYY"
      • At the top of each page include:
        • Presenter name, position title, university or institution affiliation
        • Moss Landing Marine Labs Seminar Series - Month day, year
        • Hosted by the xxx Lab (link this to the lab's webpage)
        • MLML Seminar Room, 4pm
        • (or Watch it Live here!) <- only if they agree to be publicly streamed
        • Open to the public
        • ~More info coming soon!~ (until you receive the abstract and more info)
      • Brief talk abstract (~100-200 words)
      • Link to speakers website
      • DO NOT include post date (confusing with two dates)
    • Put post in "Upcoming Seminars" category
      • After seminar, change the category to "Seminars"

Example:

Screen-Shot-2019-04-05-at-9.54.58-AM.png

 

Defense seminar posts:
    • Front desk will request talk title, talk abstract and some photos ~ 2-3 weeks before a thesis defense
      • Can send them a previous defense post as an example 
    • Content to include:
      • Talk title is title of post: "Title of Talk - Month DD, YYYY"
      • At the top of each page include:
        • Presenter name, lab affiliation (link to lab's webpage)
        • Date and Time
        • MLML Seminar Room
        • (or Watch it Live here!) <- only if they agree to be publicly streamed
        • Open to the public
        • ~More info coming soon!~ (until you receive the abstract and more info)
      • Brief talk abstract (~100-200 words)
      • DO NOT include post date (confusing with 2 dates)
    • Put post in "Upcoming Thesis Defenses" category
      • After defense, add to "Thesis Defenses" category
    • Note: having a website post is not a requirement; the students are probably fairly busy and stressed out about the talk, so don’t bombard them with emails nagging them to send the info.

    Example:

    Screen-Shot-2019-04-05-at-9.58.07-AM.png