Content Guidelines for Posts on MLML Website

Goal: To outline desired content and format of different types of posts
Target Audience: Front Desk, Social Media, IT, WAG
Review: No formal review of posts → please proofread carefully

Types of posts covered:

• Press coverage
  • Posted by Front Desk or Social Media
• Events
  • Posted by Front Desk
• Public seminars
  • Posted by Front Desk or HelpDesk
• Defense seminars
  • Posted by Front Desk

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Content Guidelines

• Use an existing post as template or a post template from the WordPress Resources webpage
  • To learn how to use an existing post or template usefollow these instructions
• Remember writingWriting for the general public, not MLML community

All posts must follow these guidelines in addition to their specific guidelines:

• Include who posted (‘by’ line)
• Have a minimum of one photo (make sure you have permission)
  
  • If a photo is not provided use:
    • A photo of the speaker or MLML personnel involved
    • A picture of the journal the article is published in
  • Relevant embedded video is encouraged
• Set a "featured image"
• Add links where possible
  • Hyperlink all MLML personnel names to their pages on the website
  • If you mention a lab, linkhyperlink to that lab
  • LinkHyperlink to original article if appropriate
• Add tags: faculty names, subject matter, MLML lab, etc.
• Change the url ending (default is title of post with dashes)
  • E.g. for a seminar speaker, you can change the url to be firstname-lastname-seminar

 

Additional guidelines based off type of Post:

Press/Achievement posts:

• • Catchy title relevant to article or achievement
    • Good → MLML professor creates only land based seaweed business in the USA  
    • Bad → MLML’s new aquaculture facility in The Californian
  • Catchy one-line description that can be on front page with links to key player and/or article
  • Summary of article (150-250 words)
    • Provide some details about the article or achievement → possibly include relevant quote
    • Provide enough information so that the general public can understand even if they do not click on the article link
    • Include links to labs and faculty involved
    • Properly cite source material

Example:

 

Event Posts:

• • Title should be in the following format:
    • "Title of Talk/Event - Month DD, YYYY"
  • Add post to "Upcoming Events" category
    • After the event, change the category to "Events"

Example:

Seminar Posts:

• • Visiting scientist should requestTalk title, talk abstract, and photos andfound add toat Website Post Worksheet
  • Content to include
    • Talk title is title of post: "Title of Talk - Month DD, YYYY"DD"
    • At the top of each page include: 
      • Presenter name, position title, university or institution affiliation
      • Moss Landing Marine Labs Seminar Series - Month day,DD, yearYYYY
      • Hosted by the xxx Lab (link this to the lab's webpage)
      • MLML Seminar Room, 4pm
      • (or Watch it Live here!) <- only if they agree to be publicly streamed
      • Open to the public
      • ~More info coming soon!~ (until you receive the abstract and more info)
    • Brief talk abstract (~100-200 words)
    • Link to speakers website
    • DO NOT include post date (confusing with two dates)
  • Put post in "Upcoming Seminars" category
    • After seminar, change the category to "Seminars"

Example:

 

Defense seminar posts:

• • Front desk will request talk title, talk abstractabstract, and some photos ~ 2-3 weeks before a thesis defense
    • Can send them a previous defense post as an example 
  • Content to include:
    • Talk title isPost title of post:: "TitleThesis ofDefense Talkby [NAME] - Month DD, YYYY"DD"
    • At the top of each page include:
      • Talk title
      • Presenter name,name
      lab
      • Lab affiliation (link to lab's webpage)
      • Date and Time
      • MLML Seminar Room
      • (or Watch it Live here!) <- only if they agree to be publicly streamed
      • Open to the public
      • ~More info coming soon!~ (until you receive the abstract and more info)
    • Brief talk abstract (~100-200 words)
    • DO NOT include post date (confusing with 2 dates)
  • Put post in "Upcoming Thesis Defenses" category
    • After defense, add to "Thesis Defenses" category
  • Note: having a website post is not a requirement; the students are probably fairly busy and likely stressed out about the talk, so don’t bombard them with emails nagging them to send the info.

Example: